Dosso’s work with all types of textures has taught her a lot about the value of hair products that fight flatness and tame frizz. “I love the OGX Nourishing Coconut Milk Shampoo in the winter months when my hair is feeling extra dry,” she says. “It’s made with real coconut milk, coconut oil and whipped egg-white proteins, which leave my hair feeling strong and hydrated. It works as well as a $40 product!” This impressive hair helper is also paraben-free and sulfate-free.
Pros:
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Repairs damage brought on by heat and color treatments
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Reduces frizz
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Keratin helps strengthen weak hair
Cons:
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Some users reported less volume in their hair after using the shampoo
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Not the best option for people with sensitive scalps
“This budget shampoo is one of my personal favorites for most hair types, but particularly finer hair that has damage,” explains Sophia Porter, a celebrity hairstylist at Exclusive Artists in Los Angeles. “It has a gentle cleansing formula enriched with hydrolyzed keratin to help strengthen hair strands while cleansing. I would say this shampoo is good for those who like to wash daily or those who do not need intense cleansing power.” Quick check: Are you guilty of these fine-hair styling mistakes?
What to consider when buying the best shampoo
Not all shampoo is a one-size-fits-all situation. When determining the best shampoo for you, consider your hair type, texture, needs and preferences. Whether you have color treated, curly, oily or thinning hair, find the formula and ingredients that work for you.
Why you should trust us
At Reader’s Digest, we take our shower time very seriously so we searched high and low for the best budget-friendly shampoos. Not only did we test dozens of shampoos to find the best options worth your hard-earned money, but we also interviewed a handful of professional hair stylists on their favorite affordable options:
- Felicia Dosso, a top colorist at Nunzio Saviano Salon in New York City
- Sophia Porter, a celebrity hairstylist at Exclusive Artists in Los Angeles
- Stephanie Angelone, the lead stylist and extensions expert at RPZL in New York City
- Shelly Aguirre, a stylist at Maxine Salon in Chicago
- Doris Day, MD, a New York–based doctor and clinical associate professor of dermatology at NYU Langone Health
- Bjor Krischker, a session hairstylist and men’s groomer based in London, England
How we found the best cheap shampoo
As shopping experts, our only job is to help you find a winning product. We start with the research and reporting basics—what products are made of, what they look like and how much they cost—to ensure that we’re only recommending the buys that are worth your time and money. Then, we research the features that speak to the product’s quality, taking advice from industry insiders and subject matter experts on what makes a product a smart value (or worthy of a splurge). Finally, we comb through user reviews to see how real people interact with the product and if it stands up to the test.
FAQ
Are cheap shampoos as good as expensive ones?
What matters in a shampoo is its ingredients, not its price tag. Packaging and marketing may lead you to believe an expensive shampoo is a miracle worker, but the truth is a drugstore shampoo can work just as well. Check the ingredients and formula for your best match.
What is the normal price for shampoo?
According to a study in 2022, the average price of shampoo was a little over $6. While many people might assume that a pricier shampoo might offer the best results, there are plenty of affordable options that are just as impressive.
Can cheap shampoo damage hair?
Affordable shampoo isn’t the guaranteed cause of damaged hair, but harmful ingredients may be. Silicones, sulfates, parabens and other chemicals can cause hair loss, irritation and dandruff. These ingredients are cheaper for manufacturers to produce, so it’s best to find a clean formula instead of a cheap one.