Experience

Shifrah is a home expert who has been creating compelling lifestyle content for more than a decade, publishling 1,300-plus articles in various outlets including Reader’s Digest, Apartment Therapy, The Kitchn and Cubby. She specializes in cleaning and organizing topics and excels at sharing tested and actionable strategies that inspire readers to create the homes they want and care for them in ways that support what matters most: the people in them.

She runs a household of seven and is always personally assessing new ways to clean, organize and declutter, with her own experience “in the trenches” balanced by expert advice from professionals. Whether it’s psychologists offering time-management strategies or fabric-care scientists explaining the difference between solvents and surfactants when it comes to stain care, Shifrah mines her subjects for the whats, the how-tos and the whys. The result is solid, trustworthy advice that has earned her a loyal following among readers who want to cultivate their own clean and happy homes.