It can be disheartening when the purse everyone is pining over on social media costs more than a mortgage payment. So, we were happy to discover that this season’s It bag has a cool $100 price tag—and it’s from a luxury French brand that’s been around since 1948.

Longchamp introduced Le Pliage in 1993 as a lightweight bag that still featured durable leather details. Since then, it’s been a go-to bag for commuters and travelers alike, as the tote weighs under 1 pound yet holds a lot. And when it’s not in use, it folds up and snaps together to hold its compact shape. The Longchamp Le Pliage Pouch, a miniature version of the foldaway bag, has been trending on social media, and its budget-friendly price means almost everyone can get in on this season’s It bag.

What is the Longchamp Le Pliage Pouch?

A black handbag with a brown leather flap and handle, features a gold button, set against a plain gray background.VIA MERCHANT VIA MERCHANT

Product Spotlight

Longchamp Le Pliage Pouch

The Le Pliage Pouch has both a zipper and snap closure, so it's a secure, functional bag.

The Longchamp Le Pliage Original Pouch with Handle is a mini bag measuring 6.7 in long by 4.3 in tall by 2.2 in wide. Available in six colors, the majority of the bag is made of recycled canvas, while the handle, flap and ends of the zipper are made of Russian leather (cowhide). It has both a zipper and snap closure to keep your things where they belong, and the gold metal hardware makes it appropriate for day or night.

This pouch has a single top handle for easy grab-and-go usage. Longchamp doesn’t make a crossbody attachment for this bag, but that hasn’t stopped TikTokers from coming up with their own solutions. Amazon sells multiple crossbody kits, like this one that matches Longchamp’s leather, so you can sport the bag a different way.

There’s also a slightly different version of the Le Pliage Pouch—the Le Pliage Green Pouch with Handle. As the name suggests, the difference is that it has a small green detail on the leather corners of the bag, an ode to the brand’s signature bright green color. Also, the canvas matches the leather, as opposed to the contrasting look of the original.

Why is the Longchamp Le Pliage Pouch trending?

For a small bag, the Longchamp Le Pliage Pouch holds quite a bit. Expect to store all of your essentials, plus a little more.

This Longchamp bag is also going viral for how people are dressing it up. Just like how Birkin or Kelly scorers will “Birkinify” their new bag with a twilly scarf and charms (as Jane Birkin, who inspired the coveted Hermès bag, would want), some people are adding fun elements like a cherry charm or a balloon dog charm, while others take a sleeker approach with a simple bow charm or a neutral chain with charms.

@angiecrincon Brb getting more charms 🍒🤍 @Longchamp #longchamp #longchampmini #CapCut #fyp #viraltiktok#charms ♬ Rosita Fresita Tik Tok Version – Héctor Vargas & Fend & Angel Cervantes

The best reviews

Shoppers are showing off their Longchamp Le Pliage Pouch bags on TikTok, and they’re also sharing reviews online to rave about the bag’s functionality.

“I was a little hesitant buying this bag because of its size, but it’s so cute that I had to get it,” shares verified buyer J La. “I’m glad I did as it fits quite a bit in there considering the size. I bought a strap and tied a twilly on the handle and it turned out even cuter.”

“It holds all the essentials for when you just need to run into the store and grab a few items quickly! Or cute as a little evening bag for a casual dinner date,” writes verified Nordstrom purchaser Sarah E G.

“The cutest little bag! It fits so much! All my essentials and more! Perfect for running quick errands and especially for school drop-off and pick up,” says Kristine V., a Bloomingdale’s shopper.

Where to buy the Longchamp Le Pliage Pouch

A black handbag with a brown leather flap and handle, features a gold button, set against a plain gray background.VIA MERCHANT VIA MERCHANT

Product Spotlight

Longchamp Le Pliage Pouch

Don't let the mini style of this bag fool you—it holds a lot more than meets the eye.

The Longchamp Le Pliage Pouch is available on the brand’s website, as well as Bloomingdale’s and Nordstrom, for $100. If you want to turn it into a crossbody bag like many other shoppers have done, grab a conversion kit on Amazon that matches the bag perfectly.